A prototype of an informative Planned Parenthood brochure, to inform people about common contraceptive measures.
ROLE
Research
Illustration
Information Design
DELIVERABLES
Brochure
TIMELINE
January — February 2020
01 / PROBLEM
Planned Parenthood is a non-profit organization that provides reproductive healthcare, sex and health education worldwide. With a focus on prevention, Planned Parenthood claims that 80% of its patients receive services to prevent unintended pregnancy.
Many people are not well-educated about topics related to sexual and reproductive health. This is a product of the stigma that exists surrounding the subject matter, and individuals may feel a sense of shame and embarrassment, thus deferring them from wanting to learn more. This lack of knowledge may result in negative effects to sexual and reproductive health, as individuals will be uneducated to make the right decisions about their sexual health and safety.
How can we better educate individuals, who have fallen victim to the stigma and shame related to sexual and reproductive health, about various contraception measures?
02 / SOLUTION
Privacy is powerful, especially when the subject is sensitive.
This brochure is a quiet gesture in a space where conversations around birth control are often met with discomfort or silence. The goal was not to just inform, but to invite without intrusion.
Invite without intrusion.
The brochure takes shape as a small, circle-locked gatefold— discrete in size and gentle in presentation. The front exterior holds no text, only two symbols: a sperm and an egg placed on opposite panels.
They face each other across the fold, and as the brochure opens, the panels— and symbols— drift apart, quietly echoing the idea of prevention.
Aim to empower, not overwhelm
Each panel is intentionally segmented to reflect a progression of understanding: from the purpose of birth control, to available methods, and finally, to emergency options.
03 / REFLECTION
Designing with empathy means knowing when to speak— and when to stay quiet.
The goal was to inform without intimidation and invite curiosity without drawing attention— giving readers the knowledge they need in a calm, private, and respectful manner.
This project taught me the importance of understanding the audience. It challenged me to design within a constrained format and to focus only on what was essential, while staying aligned with the client's brand and values.